INSIGHTS / FIELD NOTES
Thinking that leads to better execution.
Practical perspectives on market entry, industrial growth and the systems that make a business work.
Market Entry01
Before you build a US subsidiary, build the evidence.
The first investment decision is about market traction, not an office address.
4 min readDigitalization02
Digitalize the handover. Not just the department.
A CRM and an ERP are only connected when the work between them is defined.
3 min readIndustrial Distribution03
Your distributor network belongs in the customer journey.
A partner directory is a starting point. Ownership and follow-up make it a sales process.
3 min readIN2TEC editorial notes, informed by the operating experience presented on this site. For Mathias’s personal writing and career context, visit krostewitz.com .
LET’S TALK ABOUT THE WORK
What are you trying to build?
A new market. A stronger sales channel. A business ready to scale.